Purple shampoo is specifically designed for blonde, silver, gray, or white hair to help maintain and neutralize unwanted yellow or brassy tones.
The purple color of the shampoo helps to counteract the yellow tones in the hair, leaving it looking brighter, cooler, and more vibrant.
It is typically used once or twice a week in place of regular shampoo to help maintain the desired tone of the hair color. A gentle cleansing purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair.
8.5 fl oz / 250 ml (each)
Provides color-neutralizing and nourishing benefits to lighter hair tones
Extra-mild formula gently cleanses and smooths the cuticle
Cool violet pigments help to brighten and/or enhance blonde, gray, or white hair while neutralizing yellow tones
Removes brassiness caused by natural factors such as the environment, discoloration or sun exposure
Restores vibrancy to blonde and highlighted hair
Hydrates and adds shine
Improves humidity resistance
Key Ingredients:
Moroccan Rhassoul Clay: One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder. Removes impurities without stripping natural oils in hair and scalp.
Rhassoul is unique in that it behaves as both a cleanser and conditioner. It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy.
Violet Extract: Strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.
See MSDS Information
Purple shampoo is specifically designed for blonde, silver, gray, or white hair to help maintain and neutralize unwanted yellow or brassy tones.
The purple color of the shampoo helps to counteract the yellow tones in the hair, leaving it looking brighter, cooler, and more vibrant.
It is typically used once or twice a week in place of regular shampoo to help maintain the desired tone of the hair color. A gentle cleansing purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair.
8.5 fl oz / 250 ml (each)
Provides color-neutralizing and nourishing benefits to lighter hair tones
Extra-mild formula gently cleanses and smooths the cuticle
Cool violet pigments help to brighten and/or enhance blonde, gray, or white hair while neutralizing yellow tones
Removes brassiness caused by natural factors such as the environment, discoloration or sun exposure
Restores vibrancy to blonde and highlighted hair
Hydrates and adds shine
Improves humidity resistance
Key Ingredients:
Moroccan Rhassoul Clay: One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder. Removes impurities without stripping natural oils in hair and scalp.
Rhassoul is unique in that it behaves as both a cleanser and conditioner. It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy.
Violet Extract: Strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.
See MSDS Information