Purple shampoo is a type of shampoo that is specifically designed for blonde, silver, gray, or white hair to help maintain and neutralize unwanted yellow or brassy tones. The purple color of the shampoo helps to counteract the yellow tones in the hair, leaving it looking brighter, cooler, and more vibrant. It is typically used once or twice a week in place of regular shampoo to help maintain the desired tone of the hair color.

8.5 fl oz / 250 ml (each)

A gentle cleansing purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair. Add your custom branding and we believe you will love it!

• Provides color-neutralizing and nourishing benefits to lighter hair tones
• Extra-mild formula gently cleanses and smooths the cuticle
• Cool violet pigments help to brighten and/or enhance blonde, gray, or white
hair while neutralizing yellow tones
• Removes brassiness caused by natural factors such as the environment,
discoloration or sun exposure
• Restores vibrancy to blonde and highlighted hair
• Hydrates and adds shine
• Improves humidity resistance

Key Ingredients:

MOROCCAN RHASSOUL CLAY – One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder.
Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner.
It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy.

VIOLET EXTRACT – Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.

How to use in shower:

1. Wet your hair thoroughly in the shower.

2. Apply a small amount of purple shampoo to your hands and lather it between your palms.

3. Gently massage the purple shampoo into your hair, focusing on areas where you have brassy or yellow tones.

4. Leave the shampoo in your hair for a few minutes to allow it to fully penetrate and neutralize any unwanted tones.

5. Rinse out the shampoo thoroughly with warm water.

6. Follow up with a conditioner to keep your hair soft and hydrated.

7. Use purple shampoo once or twice a week, or as needed, to maintain the desired tone in your hair. Be careful not to overuse it, as it can cause your hair to become too ashy or purple-toned.

How to use on dry hair:

1. Start by applying a small amount of purple shampoo to your dry hair. You only need a small amount as the purple pigments in the shampoo are very concentrated.

2. Gently massage the shampoo into your hair, focusing on the areas where your hair is most yellow or brassy. Make sure to work the shampoo into the roots and ends of your hair.

3. Leave the purple shampoo on your dry hair for 5-10 minutes. This will allow the purple pigments to neutralize any yellow tones in your hair.

4. Rinse your hair thoroughly with lukewarm water until the water runs clear. Make sure to completely remove all of the purple shampoo from your hair.

5. Follow up with a moisturizing conditioner to help hydrate your hair after using the purple shampoo.

6. Use the purple shampoo on dry hair once or twice a week, depending on how often you wash your hair and how brassy your hair is. Overusing purple shampoo can cause your hair to become dry and brittle.